Women play the games and use the gadgets to transform their lives,
so why is the technology industry still marketing to them as if they
slept with fuchsia-clad, faux-diamond-studded Barbie dolls tucked
under their arms?
Women are smart, economically powerful and increasingly active in the
way they look to technology to enhance their lives. This isn’t my
opinion, it’s fact. Look at the figures: according to research we
conducted with Forrester, over half of women attempting to make
technological purchases walk out of shops because they simply can’t find what they
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